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Articles
2010
Why Asian Legal Markets are not Necessarily the Best Option (published in The Lawyer, UK, March 8th, 2010)
A New World (co authored with Patrick J. McKenna, published in the PSF Journal, Australia, March 2010)
Branding of Law Firms (published in the Singapore Law Gazette, Jan 2010)
How to Market Your Firm (published in A Plus, the journal of the HKICPA, Jan 2010)
2009
Asian Advances: legal market opportunities in Asia (published in Managing Partner Magazine, UK, Nov 2009)
Successful Branding: It’s not what you think (published in the Australasian Law Management Journal, Nov 2009)
Web sites and social media: insights for accounting firms (published in Perspective, journal of ACCA, Autumn 2009)
Entering the Emerging Markets of Asia (published in Law Dragon, Sept 2009)
Book Review: Marketing Professional Services in Asia by Bruce Marcus (published on the Marcus Letter, Sept 2009)
Real innovation in Law Firms and Alternative Law Firm Models (published in the Hong Kong Lawyer, September 2009)
Marketing and Branding of Professional Service Firms (published in the Dutch Chamber Magazine, HK, September 2009)
How to Distinguish Your Firm and Charge Higher Fees (published in A Plus, HKICPA, September 2009)
Entering Emerging Markets: Alternatives and Considerations (published in McKenna International Review, Fall 2009)
Book Review of Marketing Professional Services in Asia (Hong Kong Lawyer, August 2009)
The Great Will of China (published in The New Lawyer, Aus, 7th August 2009)
Russia: for love or money? (Published on the Lexis Nexis Hong Kong Legal Community Site, Aug 4th, 2009)
Internationalisation for Australian Law Firms (published in Lawyers Weekly, Aus, July 16th 2009)
Downsizing in Asia Law Firms (published in The Lawyer, UK, July 15th 2009)
The Need to Push for Value Based Pricing (published in the Business Times, Singapore, July 15th 2009)
Law and Accountancy Firms Need to Innovate (published in The Business Times, Singapore, 25th June, 2009)
How Individuals and Organizations Purchase Professional Services (published in Hong Kong Lawyer, April 2008)
Marketing and Branding of Professional Service Firms (published in Hong Kong Lawyer, Dec 2004)
Pricing in Professional Services: the death of billable hours (published in Hong Kong Lawyer, Jan 2005)
Pricing in Accounting Services: the death of billable hours (published in Hong Kong Accountant, May 2005)
SME China Market Strategy Part I (Chinese-published in Jiu Jik SCMP, Oct 2004)
SME China Market Strategy Part II (Chinese-published in Jiu Jik SCMP, Nov 2004)
SME China Market Strategy Part I (Chinese-published in Hong Kong Economic Journal, May 2004)
SME China Market Strategy Part II (Chinese-published in Hong Kong Economic Journal, June 2004)
The Marketing and Leadership of Professional Service Firms (published in Hong Kong Manager, HKMA, May 2004)
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