For SME’s

SME management and marketing is fundamentally different to that of larger firms. SME’s face resource constraints in terms of money, time, and managerial expertise that in essence, require significant adaptation of strategy, marketing, and planning tools which are described in texts on the subject. Moreover, initiating internationalization activities is one of the key ways an SME can prosper and this creates even greater challenges when taking into account the constraints mentioned.

Specific services we offer to SME’s include:

• Marketing strategy and planning
• Marketing programme development and implementation
• Market and customer research
• Marketing training and education
• Branding
• Internationalization strategy (visit our sister firm at www.sme-is.com) – a unique service which offers small firms a cost effective approach to explore international markets. Services include entry strategy, risk analysis, customer identification, distribution strategy, and back office operations