Key Person Robert C. Sawhney Tel: (852) 28921121 Email: bob@srchk.com Robert C. Sawhney is the founder and Managing Director of SRC Associates Ltd, a pioneering Hong Kong based firm in the areas of marketing and management of professional service firms. The author of numerous articles for a wide variety of publications, he has consulted and provided training for dozens of professional service firms across Asia and Europe. He is also the author of ‘Marketing Professional Services in Asia’, published by Lexis Nexis in 2009.

Having been based in Asia since 1995, he has developed a deep understanding of the Asian business culture, in particular, how marketing must be adapted not only to the specifics of professional service firms and SME’s but also within the context of the unique Asian business environment. A firm advocate of marketing’s role in firm success, he believes that marketing must be embraced on a firm wide level which abolishes the idea that marketing is about promotion and handled only by marketing people and be accepted by the most senior partners and executives on a truly strategic level

Robert has provided continuing education courses for lawyers and accountants in Hong Kong accredited by both the Hong Kong Law Society and the HK Institute of Certified Public Accountants. He has also taught marketing and management subjects at institutions such as HKU SPACE. He has a bachelors degree from Brunel University (London), an MBA from the University of Lincoln, and is a member of the Chartered Institute of Marketing (UK).